Friday, January 18, 2013

Brilliant marketing - To Sell Is Human

 Shortly before the holidays, I learned that there was a new book by Daniel Pink that was soon to be released.  The book, To Sell Is Human: The Surprising Truth About Moving Others, was available for pre-order and the author was offering some really cool incentives.

Get this...and, it is brilliant!

If you e-mailed proof of pre-ordering the book, you were promised access to online resources, a New Years Day webinar, and a packet in the mail.  It was a booked I planned to buy anyway, but we all know how it goes.  You save a list of books to buy and may or may not get around to ordering them.

What a brilliant marketing strategy to move people to action!

The online resources and webinar were cool.  The webinar even left me with more books on my list of books I want to read.  And then, the packet arrived.

Cool brown envelope with great signed bookplate...and my new favorite thing - Field Notes!

Reasons why I love Field Notes:

1.  Writing on graph paper makes me feel smart.  I really like to take notes on graph paper and I picked this up from a friend who often records her notes on this medium.

2.  The text and graphics on the cover - cool and funny!  On the inside, bottom left page:  "In the event of misplacement:  If found, please contact (and a place for your e-mail).  Hence, There [] is [] isn't a handsome reward waiting.

3.  On the back cover, the story hits me right in the heart!  "Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, the Draplin Design Co., Portland Ore. - in conjunction with Coudal Partners, Chicago, Ill. - brings you 'Field Notes' in hopes of offering 'An honest memo book worth fillin' up with 'Good Information'."  My grandparents always had the free memo books from the coop and seed companies in their pockets and purses and on their dashboards.  These memo books kept everything from tag numbers of cows who had calved to grocery lists and a lot of reminders.  The memo books even kept restless grandkids entertained during church and in waiting rooms.  I remember these books fondly.

4.  The list of practical applications makes me laugh out loud.  Some of my favorites.  03. Inspired Ramblings, 05. Shoddy Sketches, 06. Half-Ass Calculations, 15. Hate Mail, 17. Escape Routes, 24. Treasure Maps, 29. Tall Orders

You can order them, three for $9.95.


Sandy said...

so true. writing on graph paper makes you feel smarter! and when you see someone else writing on it you subconsciously think -- wow, they must be REALLY smart - they have graph paper laying around to take notes on!

Prairie School Farms said...

Sandy, I know! I should write on graph paper just as standard practice. That wouldn't be weird, would it?