Friday, January 18, 2013
Brilliant marketing - To Sell Is Human
Get this...and, it is brilliant!
If you e-mailed proof of pre-ordering the book, you were promised access to online resources, a New Years Day webinar, and a packet in the mail. It was a booked I planned to buy anyway, but we all know how it goes. You save a list of books to buy and may or may not get around to ordering them.
What a brilliant marketing strategy to move people to action!
The online resources and webinar were cool. The webinar even left me with more books on my list of books I want to read. And then, the packet arrived.
Cool brown envelope with great branding...author signed bookplate...and my new favorite thing - Field Notes!
1. Writing on graph paper makes me feel smart. I really like to take notes on graph paper and I picked this up from a friend who often records her notes on this medium.
2. The text and graphics on the cover - cool and funny! On the inside, bottom left page: "In the event of misplacement: If found, please contact (and a place for your e-mail). Hence, There  is  isn't a handsome reward waiting.
4. The list of practical applications makes me laugh out loud. Some of my favorites. 03. Inspired Ramblings, 05. Shoddy Sketches, 06. Half-Ass Calculations, 15. Hate Mail, 17. Escape Routes, 24. Treasure Maps, 29. Tall Orders
You can order them, three for $9.95.