Brilliant marketing - To Sell Is Human

 Shortly before the holidays, I learned that there was a new book by Daniel Pink that was soon to be released.  The book, To Sell Is Human: The Surprising Truth About Moving Others, was available for pre-order and the author was offering some really cool incentives.

Get this...and, it is brilliant!

If you e-mailed proof of pre-ordering the book, you were promised access to online resources, a New Years Day webinar, and a packet in the mail.  It was a booked I planned to buy anyway, but we all know how it goes.  You save a list of books to buy and may or may not get around to ordering them.

What a brilliant marketing strategy to move people to action!

The online resources and webinar were cool.  The webinar even left me with more books on my list of books I want to read.  And then, the packet arrived.

Cool brown envelope with great branding...author signed bookplate...and my new favorite thing - Field Notes!

Reasons why I love Field Notes:

1.  Writing on graph paper makes me feel smart.  I really like to take notes on graph paper and I picked this up from a friend who often records her notes on this medium.

2.  The text and graphics on the cover - cool and funny!  On the inside, bottom left page:  "In the event of misplacement:  If found, please contact (and a place for your e-mail).  Hence, There [] is [] isn't a handsome reward waiting.

3.  On the back cover, the story hits me right in the heart!  "Inspired by the vanishing subgenre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, the Draplin Design Co., Portland Ore. - in conjunction with Coudal Partners, Chicago, Ill. - brings you 'Field Notes' in hopes of offering 'An honest memo book worth fillin' up with 'Good Information'."  My grandparents always had the free memo books from the coop and seed companies in their pockets and purses and on their dashboards.  These memo books kept everything from tag numbers of cows who had calved to grocery lists and a lot of reminders.  The memo books even kept restless grandkids entertained during church and in waiting rooms.  I remember these books fondly.

4.  The list of practical applications makes me laugh out loud.  Some of my favorites.  03. Inspired Ramblings, 05. Shoddy Sketches, 06. Half-Ass Calculations, 15. Hate Mail, 17. Escape Routes, 24. Treasure Maps, 29. Tall Orders

You can order them, three for $9.95.

Baked French Toast

Morning breakfasts at my husband's school are my favorite.  I don't actually get to attend and eat with everyone, but I do get to have fun making some of our favorite dishes to send with him.

We live really close to his building, and that means we can volunteer for hot dishes.  This prospect is much more exciting than some of the cold options.  My breakfast casserole borrowed from Emeril is a favorite.  Yesterday morning, we tried our baked french toast, too.

I found this recipe on a blog, gave it a try and have not been disappointed.






Baked French Toast

Ingredients

1/2 cup melted butter (1 stick)

1 cup brown sugar

1 loaf Texas toast
4 eggs

1 1/2 cup milk
1 teaspoon vanilla
Powdered sugar for sprinkling

 

Directions

Melt butter in microwave & add brown sugar, stir until mixed
Pour butter/sugar mix into bottom of 9 x 13 pan, spread the mix to cover the bottom of the pan
Beat together eggs, milk, & vanilla
Place the Texas Toast in the bottom of the pan in a single layer
Pour half of the egg mixture on the first layer of bread
Add the second layer of Texas Toast
Pour the remaining egg mixture over the second layer of bread
Cover and place in the refridgerator overnight
In the morning, preheat the over to 350 degrees

Bake for 45 minutes, covered for the first 30 minutes
Sprinkle with powdered sugar (optional)
Serve with warm maple syrup (optional)

Peace and light.

When I was a child, I attended the church in our small town.  When I say, the church, I mean the only church in our small town.  When I say our small town church was small, you might wonder exactly how small?

Our church was (is) so small, we didn't have our own preacher, we shared one with the neighboring town.

Our church was (is) so small, we had a piano in the church, but no piano player.  One of the ladies in the church would find someone to play the hymns and she would tape them on her little cassette recorder.  During the service, she would cue up the hymn and then fast forward to the next hymn.  The preacher had to stay on schedule or we would all have to wait until the hymn was cued.

Our town was (is) so small, that on 4-H Sunday, the day that our 4-H club would attend one of the member's church services, our preacher would be so excited that he could hardly speak. He actually had an audience!

While the church was small, it was filled with spirit.  The light shining through the stained class windows and the simple alter decorations will forever stay in my mind.  It was the place that first taught me "God."  And, to me, as a young child, God was rays of sunshine through clouds.  I knew this because it was a common image on the front of our church programs.  All through the service, I would look at this large, too good to be true nature photo with scripture and think that this sight must be God, right?  This image is still symbolic for me.

Later, I came to a prayer - Peace and Light.  I pray this prayer often when I am wrapped in fear, grief or sorrow.  Or, on those really powerful moments when all three emotions join together.  Moments like those at the side of my grandparents' beds before they each passed.  I also say this prayer when a loved one needs strength.  I prayed this prayer in earnest when my brother gave the eulogy at my Uncle George's funeral.  Peace and Light.  Strength to endure.  Strength to get through.

When I say this prayer, I think of the rays of sunshine through clouds.  The prayer and this image fit together so perfectly for me.

I am saying this prayer now as my husband and his family say good-bye to their mother, mother-in-law, and grandmother.  My prayer for us is for Peace and Light in a time of grief and sorrow...and a time of celebrating, remembering, and circling together as a family.

Image source:  loadpaper.com

Winter in Kansas

 Our farm still looks like a winter wonderland - well, sort of.

By now, we have trudged over most of the snow and have left footprints.  We have had some melting and a few patches of grass are starting to show through.  It is nowhere near as magical as the first moment when you step out the door and everything is covered in a blanket of pristine snow.  I think it seems so magical because you know that the landscape will never be that perfect again, once you blaze a trail across the yard...at least until the next snow.

Last week, I helped with chores in the morning and was the first to mar up the snowfall.  My husband had sidewalk snow removal duty.

I remembered to tuck my camera into my chore coat pocket and say a silent prayer that the dogs wouldn't knock it out or I wouldn't spill it out bending over to pick up something.

It was cold and quiet and beautiful. The chicken coop door even looked kind of lovely with a little snow resting on the window.

 People often ask how the alpacas handle the cold.  They are much better in the cold than the heat as they have a warm blanket of fiber.  We still take extra care to make sure they have hay and fresh water in the winter.

This year, they didn't like the snow drifts near the barn, so my husband shoveled paths for them from the barn to the hay bunk.  The first morning when the drifts blew high against the fence, the alpacas put on a funny show of first hesitation and then some crazy jumps over and around the drifts.

Just before feeding, we run all of the alpacas out of the barn to set out their food buckets.  They keep watch and jockey for position to be the first through the gate for feeding.  This particular morning, Scout had snow on his face and a lot of hay jammed into his fiber.  What a clown.

Where Women Create Business

 Where Women Create Business is another great magazine from Jo Packham.

Similar to Where Women Create and Where Women Cook, this magazine celebrates women entrepreneurs, crafters, and artists who are making a living doing what they love.

As with the other magazines in this publishing family, I love the photography!  The women and their business that are profiled are inspiring.  The advice for business owners is wise and based on experience.  It was definitely worth the read.

Enjoy this example of one article featuring Design Lab, a beautiful store in Mesa, Arizona.

I love the alphabet wall.  And, did you see the saying on the wall in on the left page?

because life is an experiment

Check out the wall of pillows on the right page.  Love them!

The left page shows their gift basket materials - cool totes, caddies and bins.

  I really like so many things featured on the shelves, including the pins or juggling clubs on the top shelf. Check out the cards in the photo on the left page.

And, this awesomeness is repeated throughout the whole magazine!  I hope you have the chance to enjoy a copy of your own.

Depression-era cookbook

While in Chicago and shopping one of my favorite little stores, P.O.S.H. on State Street, I found another cookbook to add to my collection.  You might know that I was under a self-imposed ban on buying cookbooks and then I broke it twice right before the holidays.  Both cookbooks are great finds and will result in a lot of good recipes and fun times while cooking and baking from their pages.  In the end, I am glad that I broke my rule.

First let me rave about P.O.S.H.  It is a little boutique in a historic building with vintage wares and a European vibe.  The inventory includes vintage hotel glassware, old postcards and maps, new linens, great stationery, and a lot of cute gifts.  We stumbled on this store a year or so ago while walking to one of our favorite restaurants.  We try to stop by when we are in the city.

This cookbook is both about the recipes and the story of the Great Depression.  As you read through the book, you will find sections of food (and a whole section devoted to pickles!) and stories from people who lived through the Depression.  Some stories drive home exactly how tough it was for some families and others share a funny memory or details about life at home, school or church.

The recipes are easy to read and very straight forward.  The style of cooking reminds me of dishes my grandma considered staples in her kitchen.

I really enjoyed reading the cookbook during the flight home.  The stories made this time in our history come alive and the personal accounts were heart warming and heart wrenching at the same time.

My wish for you in 2013

Image source:  http://kerrimaniscalco.com/2011/09/28/dream-dangerously/